Portfolio ~ Melissa Lehman
10x/Pillar Piece on Virtual Assistants
This online and PDF article was created for a virtual assistant (VA) company based in the Philippines. Their website already contained myriad resources about VAs and what they do, but they wanted to create a single, “ultimate guide” to VAs that would thoroughly educate interested business owners.
Women’s wellness brand
Here is the home page for a women’s wellness brand for which I’ve written web and email copy, ebook content, PDF guides, and blog posts.Green-Lush
General Overview of Virtual Assistants and the Types of Work They Do
This is an example of an article covering a specific topic about VAs that I created for the virtual assistant company mentioned above.
HR Development Company Newsletter Feature about 360° Employee Reviews
Leadership Mirror® is a 360° review tool created and sold by Development Dimensions International (DDI), a global, award-winning HR consulting company headquartered in Pittsburgh, Pennsylvania. It was one of the consulting products offered by my department, the leadership development group. I wrote this piece to highlight the tool and its associated consulting service in our corporate newsletter, which had over 20K subscribers.
Promotional Products Industry Publication – Article about How to Use Outdoor Products in Advertising Campaigns
As the PR contact within the marketing department, one of the editors of this industry publication contacted me about writing a piece on outdoor products for advertising specialty campaigns for an upcoming edition of their magazine. The publication’s overall vibe is light and fun, so this is what I came up with.
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Three Blog Posts Written for a NUCCA Chiropractic Center
This is a sampling of health and wellness related blog posts I created over three years working as the marketing manager for Keystone Spinal Care, a local chiropractor who earned a specialty certification in the field of chiropractic.
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Blog Post for Website Agency to Educate Visitors about Website Goals
This web design agency shares practical tips about online marketing and WordPress management to educate its audience beyond the nuts and bolts of basic web design.
Additional blog post samples I created for this agency can be found here: Raney Day Design blog page.
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Customer Letter to Inform about Unprecedented Mid-Year Price Increases
A little behind-the-scenes on this one: I was asked to write a letter that touted all the new products being introduced in the company’s first-time mid-year catalog, and then to only mention the price increase at the end of the letter.
I wrote a letter that buried the lede that way, but I also wrote this one. The C-Suite decided to go with this one.Savvy-Sales-Letter
Blog Post for Website Agency to Tout the Benefits of WordPress.org over WordPress.com
Many people who approach a web design agency are aware that WordPress is the world’s most popular content management system. However, they don’t know that there are two different versions of WordPress. Raney Day Design selected this topic to inform users and to help them select the version that’s right for them.
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Blog Post for a Local Heating and Air Conditioning Company
This heating and air conditioning company likes to share practical advice about creating comfortable, healthy spaces at home, in addition to their content related specifically to HVAC upkeep and maintenance.
All other posts on their blog are also my work.
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11 Examples: Romance Copy for Brands and Product Lines
This industry-leading promotion products supplier carried several retail brand products, as well as what they called “internal brands.” Each retail and internal brand required romance copy with the same tagline and “blurb” structure. These are the brands for which I created those “personality” messages.
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Catalog Introduction – Anniversary and Brand Refresh
Bullet is a division of Polyconcept North America, which had just passed its 30-year anniversary and underwent its second rebrand. Originally called Sun Manufacturing, it evolved into BulletLine. When the brand needed a refresh, the company decided to change its name simply “Bullet,” as that’s what distributors and end-users had nicknamed them.
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HR Consulting Company Fact Sheet for 360° Assessment Consulting
The Planning Day and Deployment Kit were Development Dimensions International’s (DDI) consulting services that helped companies effectively implement DDI’s Leadership Mirror® – a 360° review tool. These fact sheets were one piece of marketing collateral the global HR consulting company created for all of its products and services.
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An Industry Publication Used my Press Release as an Exemplar
This example is included just for fun. I was super-flattered that they chose to use one of my press releases as an example to their readers.Press-Release-as-Exemplar
Four Examples: “Problem Solved” Advertising Campaign I Developed
What are people looking for when they shop for products and services? Solutions to their problems! The ads pointed to a problem and offered solutions in fun and colorful ways. We received a lot of positive feedback about this campaign from both customers and from the industry associations and publications where we bought ad space.
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Online Article about the University of Pittsburgh’s Preparedness in Shifting to Online Learning
I partnered with Remake Learning during an educational series they created to support educators early in the COVID-19 pandemic. The University of Pittsburgh was uniquely prepared to go to online learning with the necessary accommodations needed for everyone to access educational materials, as they were ahead of curve with their existing initiative.
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Blog Post for an Integrator to Educate Online Entrepreneurs about Adding Team Members
I wrote this article for an online entrepreneur who helps other entrepreneurs organize, systemize, and scale their businesses. Adding a team member to a small, online company is a big (and often scary) step, especially if you’re not sure what role you need to fill. As an expert in growing an online team, Amy wanted to share her knowledge with growing online companies.
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Blog Post Ghost Written for an Integrator/Online Business Manager about 5 Tops Tools for Online Business Owners
This article was also written for the online entrepreneur mentioned above. Online business managers know about all the best online tools for managing a virtual business. She wanted to create this piece to help other online business owners narrow their search (and shorten their learning curve) for the right tools.
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